Knowing When You Suck
The videographer who’s happy with everything he shoots isn’t going anywhere. Here’s the psychology behind why the people who worry about quality are usually the…
Stories & Insights
From the classroom and the field. Teaching, production, and what I’ve picked up along the way.
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The Long Game and the Short Ones
Not all credentials are created equal — but a lot of them are free. Here are 50 worth knowing about, ranked by how good they…
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Expensive Clients Are Just Clients Who Didn’t Quit Yet
I raised my rates 25% way back when, in the heady days when I was full-speed-ahead with my video production business. Within three weeks, a…
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The Lie You Tell Yourself About Charging for Work You Actually Like
Why educators, artists, and anyone who loves their craft systematically underprice their work — and how to stop.
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Never Do It Twice
A simple philosophy for reclaiming every hour you’ve wasted doing the same thing the same way.
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How to Fake Being Prepared When You Walk into a Meeting Completely Unprepared
Introduction Picture this: you’ve just been called into an unexpected meeting, and you’re completely unprepared. The clock is ticking, and your mind is racing. In…
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How much to charge for video
Video Production Pricing is the core idea in this piece, and the practical takeaway is straightforward: (photo by franck blais ) i got to a…
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That viral video’s from who?
Viral Video Mistakes is the core idea in this piece, and the practical takeaway is straightforward: hot on the heels of our very first truly…
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Going viral
Going Viral is the core idea in this piece, and the practical takeaway is straightforward: creating a viral video — that’s the dream, isn’t it.…
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Keep the rights, or make them pay what your footage is worth
Raw Footage Rights is the core idea in this piece, and the practical takeaway is straightforward: three times in two weeks, i had clients call…
