How to Fake Being Prepared When You Walk into a Meeting Completely Unprepared
Introduction Picture this: you’ve just been called into an unexpected meeting, and you’re completely unprepared. The clock is ticking, and your mind is racing. In…
Stories & Insights
From the classroom and the field. Teaching, production, and what I’ve picked up along the way.
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How much to charge for video
(Photo by Franck BLAIS) I got to a point where my business was humming along pretty well – except I was stressed all the time, had…
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That viral video’s from who?
Hot on the heels of our very first truly viral video, I put out another fun, quick clip. While it didn’t blow up, it’s definitely…
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Going viral
Creating a viral video — that’s the dream, isn’t it? I had that happen just this week, and I’m still waiting to see the implications. The…
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Keep the rights, or make them pay what your footage is worth
Three times in two weeks, I had clients call with requests for the raw footage from earlier shoots I’d performed for them. In all three…
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Drunk pricing
(Photo by Rob_Rob2001.) Way back when, the makers of Chivas Regal weren’t happy with their profit margin. In an act of desperation, they doubled the…
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The place of ego
It should go without saying that whatever kind of publicity you’re putting out, it’s going to reflect back on your, your organization or your business.…
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Everybody wants to be appreciated
My son lulled me into a false sense of security. We got about four good months of his being the perfect two-year-old before the terrible…