Most People Don’t Need Better Prompts. They Need Better Systems.
Newer AI models still benefit from clear instructions, but most disappointing outputs aren’t prompt failures. They’re system failures: bad context, no templates, weak tools, and…
Stories & Insights
From the classroom and the field. Teaching, production, and what I’ve picked up along the way.
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Your Skill Files Are Written for You (Not the AI)
Most AI skill files are written for the person who built them, not the model running them. Stripping the prose saves tokens — until you…
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Knowing When You Suck
The videographer who’s happy with everything he shoots isn’t going anywhere. Here’s the psychology behind why the people who worry about quality are usually the…
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The Long Game and the Short Ones
Not all credentials are created equal — but a lot of them are free. Here are 50 worth knowing about, ranked by how good they…
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Expensive Clients Are Just Clients Who Didn’t Quit Yet
I raised my rates 25% way back when, in the heady days when I was full-speed-ahead with my video production business. Within three weeks, a…
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The Lie You Tell Yourself About Charging for Work You Actually Like
Why educators, artists, and anyone who loves their craft systematically underprice their work — and how to stop.
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Never Do It Twice
A simple philosophy for reclaiming every hour you’ve wasted doing the same thing the same way.
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You walked into the meeting unprepared. Here’s how to still be useful.
There are two kinds of unprepared people in meetings. The first kind figures the room out before talking. The second kind panics and fills dead…
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How much to charge for video
Video Production Pricing is the core idea in this piece, and the practical takeaway is straightforward: (photo by franck blais ) i got to a…
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That viral video’s from who?
Viral Video Mistakes is the core idea in this piece, and the practical takeaway is straightforward: hot on the heels of our very first truly…
