You’re Starving Your AI by Overfeeding It
More context isn’t better. A bloated, noisy context window actively degrades AI performance. Here’s how I cut token usage by 75% without losing a single…
Stories & Insights
From the classroom and the field. Teaching, production, and what I’ve picked up along the way.
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Knowing When You Suck
The videographer who’s happy with everything he shoots isn’t going anywhere. Here’s the psychology behind why the people who worry about quality are usually the…
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MacBook Neo Setup: What They Don’t Tell You Out of the Box
The MacBook Neo runs on an A18 mobile chip — not Apple Silicon. Here’s what to do first, which USB-C port to actually use, and…
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How I Make Lesson Plans With AI (A Sunday Night Survival Guide)
I discovered early in my teaching career that I had a visceral hate for writing lesson plans. Here’s the AI workflow that finally made Sunday…
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The Long Game and the Short Ones
Not all credentials are created equal — but a lot of them are free. Here are 50 worth knowing about, ranked by how good they…
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Expensive Clients Are Just Clients Who Didn’t Quit Yet
I raised my rates 25% way back when, in the heady days when I was full-speed-ahead with my video production business. Within three weeks, a…
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The Lie You Tell Yourself About Charging for Work You Actually Like
Why educators, artists, and anyone who loves their craft systematically underprice their work — and how to stop.
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Never Do It Twice
A simple philosophy for reclaiming every hour you’ve wasted doing the same thing the same way.
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The Mini-Movie Rule
Use the Mini-Movie Rule to make better 30-second commercials. Start in the middle, show do not tell, and build ads that feel like stories.
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How to Fake Being Prepared When You Walk into a Meeting Completely Unprepared
Introduction Picture this: you’ve just been called into an unexpected meeting, and you’re completely unprepared. The clock is ticking, and your mind is racing. In…
