Expensive Clients Are Just Clients Who Didn’t Quit Yet
I raised my rates 25% way back when, in the heady days when I was full-speed-ahead with my video production business. Within three weeks, a…
Stories & Insights
From the classroom and the field. Teaching, production, and what I’ve picked up along the way.
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The Lie You Tell Yourself About Charging for Work You Actually Like
Why educators, artists, and anyone who loves their craft systematically underprice their work — and how to stop.
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Never Do It Twice
A simple philosophy for reclaiming every hour you’ve wasted doing the same thing the same way.
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The Mini-Movie Rule
Use the Mini-Movie Rule to make better 30-second commercials. Start in the middle, show do not tell, and build ads that feel like stories.
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You walked into the meeting unprepared. Here’s how to still be useful.
There are two kinds of unprepared people in meetings. The first kind figures the room out before talking. The second kind panics and fills dead…
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The energy drops when the shoot ends. Here’s what to do about it.
The shoot was great. Now it’s just you, a hard drive, and footage that looked more exciting in the field. That drop isn’t laziness —…
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The terror of the blank page (or screen)
My A/V students don’t freeze because they lack ideas. They freeze because the blank screen has infinite possibilities and that’s completely paralyzing. Here’s what I…
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Make a pot.
If you try to make every creative work a masterpiece, you’ll go insane. Sometimes, you don’t need to make a Ming vase – you need…
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Three people, two mics: Time to improvise!
I popped the audio case open and counted two lavs. I’d packed three. Here’s what you do when a shoot goes sideways before the first…
