Better, faster cheaper – choose three.

Efficient Video Production is the core idea in this piece, and the practical takeaway is straightforward: in my last post, i shared my new focus on helping businesses to build their own in-house video teams.

In my last post, I shared my new focus on helping businesses to build their own in-house video teams. Today, I’d like to share a principle that has been instrumental in my success with Stouthouse Media, the production company I founded more than a decade ago.

We’ve all heard the old adage: “good, quick, or cheap – choose two.” However, at Stouthouse Media, we’ve managed to break that rule. Thanks to using cutting-edge tech, a small but dynamic team, and a wide range of experiences with our clients, we’ve developed a knack for delivering all three.

I currently serve as a shooter and editor for a nationally syndicated TV series where we regularly perform one-day or even half-day shoots at busy locations. Despite the fast pace, we manage to juggle interviews, shooting b-roll, and host segments without compromising on quality. We accomplish this through our better, faster, cheaper philosophy. This approach has been a boon for several of my clients over the past decade and it’s a philosophy I’m eager to share with you.

Efficient Video Production in practice

If you are working through efficient video production, the point is to make the next decision clearer, more repeatable, and more useful in real work.

More writing: browse the blog archive.

This kind of work gets easier when you stop waiting for the perfect version and start improving the useful one in front of you.