I’m sharing the simple, practical tricks and knowledge I’ve picked up in the process of creating, building and running a successful videography business.

On a personal level, I don’t subscribe to the philosophy that hard work is its own reward. Working smarter, not harder, is what gets results. And if you can combine smart work and a lot of hard work… well, that’s magical.

Then there’s my quest to get rid of annoying PR. I spent years in print media, subjected to an onslaught of pitches, press releases and just plain bad ideas.

When I started my own video production company, I got even more irritated at seeing my customers spend money — sometimes ridiculous amounts of money — on publicity that just plain didn’t work.

The dirty little secret that lots of PR professionals won’t tell you is that they don’t have much of a clue about how media operates. They’ve spent their entire careers on the outside looking in, basically throwing ideas at the wall to see what sticks.

I’m turning that inside-out. I’m going to share the knowledge gained from my career inside media to show you easy ways to get your message out, whether you’re a small-to-medium business, a charity, or a motivated individual.