Tag / business advisor

by Jake

The Power of an In-House Video Team and Navigating the Future

I’ve previously shared my new consulting focus and our philosophy of delivering quality quickly and cost-effectively. Today, let’s dive into the benefits of having your own in-house video team.

Building an in-house video team can offer you control and consistency over your brand message, provide speed and flexibility to respond to changes, be more cost-effective in the long run, and foster creativity and innovation.

Transitioning to an in-house video team might seem daunting, but I’m here to guide you. We’ll cover everything from camera handling, lighting, and sound, to storyboards, shoot management, and post-production editing.

Staying on the cutting edge of technology is a challenge I’m currently tackling, specifically in the realm of AI. But these challenges are what drive us to learn and grow. This is what I want for you – a continuous journey of growth and storytelling through your in-house video team. The world of AI, in particular, holds vast potential for the future of video production, and it’s a journey I’m eager to embark on with you.

So why do it?

Whether you’re a small business looking to grow your online presence, or a larger organization wanting to enrich your marketing mix, an in-house video team can be a game changer. It enables you to capture the essence of your brand in real-time, creating genuine and engaging content that resonates with your audience.

And remember, you won’t be undertaking this journey alone. As a consultant, my goal is to equip you with the tools and knowledge necessary to tell your stories in a way that is authentic to you. Together, we’ll explore the possibilities that an in-house video team brings.

To get started or if you have any questions, reach out to me at jake@jakehallman.com. I’m excited to embark on this storytelling journey with you and look forward to seeing the unique narratives your team will create.

Sub cash register by Franck BLAIS, on Flickr
by Jake

How much to charge for video

(Photo by Franck BLAIS)

I got to a point where my business was humming along pretty well – except I was stressed all the time, had no idea how to expand, and wasn’t happy with our bottom line.

We weren’t losing money. In fact, we had operated with zero debt since the business opened, a particular point of pride for me. It sure would’ve been nice to make more, though. I’d earned less that year than when I was working as a newspaper reporter.* I had no idea how to get there, though.

My state provides free small business advisors, so I took them up on the offer. I ended up sitting down with one of my wife’s old college buddies, and he laid it all out for me – not necessarily how to make more money, but how much to charge for video services, based on how much I wanted to make over the next year.

And once you know exactly what your fee should be, and why it should be that amount, it’s easier to tell clients that’s what you charge. So, assuming you’re a more-of-a-creative-than-a-business-type like me, I’m going to save you a trip and share the secret.

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