Creating a viral video — that’s the dream, isn’t it?
I had that happen just this week, and I’m still waiting to see the implications. The idea came to me suddenly and completely. I knew what I wanted to say, I knew how to put the video together, and I had a strong feeling that it’d resonate. It was a bolt of lightning, one of those creative sparks that I had to act on right the hell now.
But I stepped back for a minute, thought about it, and turned it into a powerful marketing tool. Here’s why it worked, and how it’s going to help my business get its name out.